El Rey Network, launching December 2013, is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez. The network’s action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action, horror/sci-fi and next-generation sports. Curated by Rodriguez and his artistic collective, it will serve as a platform for diverse and riveting storytelling. El Rey Network awakens the renegade in everyone and has been created for viewers who won’t check a box. El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.
El Rey Network today announced that the award-winning branding firm Campfire has been selected as the creative agency for the new 24-hour cable channel. Campfire will be integrally involved in the development of brand strategies and concepts that help define the multi-platform launch campaign for the overall network with special emphasis on “From Dusk Till Dawn: The Series,” El Rey Network’s highly anticipated supernatural crime saga from network founder and filmmaker Robert Rodriguez. Campfire’s previous campaigns, which include efforts for HBO’s Games of Thrones and True Blood, have been touted for their innovation in the area of genre-based content marketing. In addition, theAudience has been chosen to help spearhead El Rey’s social media initiatives and support the network in navigating the growing intersection of technology, media, and celebrity for all the network’s original and acquired content. Additionally, Austin-based Fons PR will utilize their expertise in social media marketing and design customized marketing assets created specifically for use in the digital space.